Event: DriveNow Summer Experience

Date: July 29 and 30, 2017

Event title: Ready for the journey?

Event goal: promote DriveNow “Summer Edition” package among young people and receive a feedback from the millennials community.

Campaign creativity: a Mini Convertible fleet, a group of friends, the Rapallo and Portofino Riviera… a total fun weekend. One only task: describe and report the experience.


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